The news of Leonardo DiCaprio's investment in Telmont Champagne has captured attention not only for the involvement of a Hollywood star, but also for the strong environmental message that this gesture transmits. DiCaprio, known for his commitment to environmental battles, became a shareholder of this fashion house, part of the Rémy Cointreau group. The actor expressed pride in participating in a project that aims for a completely sustainable production life cycle.
Champagne Telmont's vision is clear and ambitious: the goal is to produce organic champagne at 100%, with the total conversion of its vineyard to organic farming by 2025. This transformation includes renouncing the use of herbicides, pesticides and chemical fertilizers , a significant step for Champagne, where today less than the vineyard's 4% is certified organic.
In addition to organic conversion, Telmont is committed to protecting biodiversity and reducing its environmental footprint. For example, since June 2021, the maison has banned gift boxes and stopped purchasing transparent bottles, preferring green champagne bottles made with recycled glass 85%. Furthermore, it uses exclusively renewable electricity and has eliminated air transport for its supply and distribution, selecting transporters based on their corporate social responsibility (CSR) score.
Telmont's environmental program, “In the Name of Mother Nature,” also emphasizes transparency: each bottle is individually numbered and displays the wine's detailed composition and production methods on the label.
The CEO of Rémy Cointreau, Eric Vallat, and the president of Champagne Telmont, Ludovic du Plessis, enthusiastically welcomed DiCaprio, highlighting his commitment and the values he brings to the house, in perfect harmony with the ambitions and attachment to the terroir of Telmont. DiCaprio's decision to become a shareholder reinforces the message of sustainability and environmental responsibility, uniting tradition and modernity in a shared commitment to protecting the environment.